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Country Fried TV - "Limited Time"
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Loaded Fries TV - "Freaky"
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Loaded Fries TV - "Ketchup"
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Country Fried TV - "Granola"
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Country Fried TV - "Lunch Bell"
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Breakfast OOH
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Social Extension
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Social Extension
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Social Extension
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POP
Krystal
In order to reinvigorate passion for the Krystal brand, we enlisted Jim Henson's Creature Shop to create characters to represent some of their most famous menu items, as well as a few newcomers. The campaign's debut resulted in the highest sales week in Krystal history.